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Werner Delfmann, Herbert Baum, Stefan Auerbach und Sascha Albers: Strategic Management in the Aviation Industry

Abstract: The aviation industry is in transition. In addition to its cyclic nature, environmental uncertainty has increased since September 11 terrorist attacks; the outbreak of diseases such as SARS have demonstrated the vulnerability of the aviation system. Ongoing deregulation tendencies, the formation of global alliance networks among airlines, the privatization of airports worldwide, and the consolidation of aircraft suppliers are only a few of the changes posing challenges to managers and civil authorities in the industry alike.
This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry.
Experts from aviation practice and management, in addition to acknowledged scholars contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field.
The focus is not restricted to passenger airlines. The five parts of the book additionally comprise various chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.
Readership includes academics, students in advanced aviation courses, senior aviation professionals in airline, airport and supplier companies and international organizations and governmental agencies.

Contents: INTRODUCTION: Moving Targets - Strategic Trends in the Aviation Sector, PART I. PASSENGER AIRLINES: 1. Competition Policy in European Aviation Markets, 2. Business Models in the Airline Sector - Evolution and Perspectives, 3. Consolidating the Network Carrier Business Model in the European Airline Industry, 4. From Production-Orientation to Customer-Orientation - Modules of a Successful Airline Differentiation Strategy, 5. Strategic Airline Positioning in the German Low Cost Carrier Market, 6. Low Cost Carriers in Southeast Asia: A Preliminary Analysis, 7. The Future of Continental Traffic Program: How Lufthansa is Countering Competition from No-Frills Airlines, 8. Competitive Dynamics Theory - Application on and Implications for the European Aviation Market, PART II. ALLIANCES: 9. Cooperation and Integration as Strategic Options in the Airline Industry - a Theoretical Assessment, 10. Interface Management in Strategic Alliances, 11. Synergy Allocation in Strategic Airline Alliances , 12. The Effect of High-Level Alliance Formation on the Profitability of Participating Airline Carriers, 13. Marriages and Divorces: Strategic Alliances in the Networked Economy - the Case of Air New Zealand, PART III. AIRPORTS: 14. Forces Driving Industry Change - Impacts for Airports' Strategic Scope, 15. The Airport of the Future against the Backdrop of Dramatical Changes in the Aviation Sector, 16. Internationalization Strategies for Airport Companies, 17. Evaluating Airport Cooperation and Acquisition Strategies, 18. The Role of Intermodal Transport Connections for Airport Management, PART IV. AIR CARGO: 19. Reflecting the Prospects of an Air Cargo Carrier, 20. Drivers of Alliance Formation in the Air Cargo Business, 21. Air Freight Development Supporting the Strategy of Global Logistics Companies, 22. Integrator Network Strategies and Parameters of Airport Choice in the European Air Cargo Market, 23. Escaping the Air Cargo Bazaar: How to Enforce Price Structures, 24. Assessing Air Hubs: the Hayes-Wheelwright Framework Approach, PART V. AIRPORT AND AIRLINE STRATEGY IMPACTS: 25. The Impact of Airports on Economic Welfare, 26. Learning from the Airlines? A Comparative Assessment of Competitive Strategies for Railway Companies.

Among the Contributors are: Bob Aaronson (Director General, Airport Council International), Prof. Dr. Thomas Bieger (University of St. Gallen, Switzerland), Carsten Bermig (European Commission), Renato Chiavi (COO DHL Danzas Air & Ocean), Prof. Dr. Mark Goh (National University of Singapore), Peter Gronlund (President and CEO, SAS Cargo Group), Prof. Dr. Hum Sin Hoon (National University of Singapore), Kim Flenskov (Managing Director, Lufthansa Consulting GmbH), Dr. Joachim Klein (Managing Director, Germanwings GmbH), Dr. Christoph Klingenberg (Program Director Future Cont, Deutsche Lufthansa AG), Dr. Andreas Otto (Member of the Board, Lufthansa Cargo AG), Andrea Pal (Senior Vice President M&A, Fraport AG), Dr. Kathryn Pavlovich (University of Waikato, New Zealand), Dr. Jan Remmert (Simon, Kucher & Partners)

Praise:

"...essential reading for anyone who is interested in having a comprehensive and up-to-date understanding of the crucial strategic issues involved in managing the aviation industry. It makes an invaluable contribution to the aviation literature by striking an effective balance between academic theory and industry business practice and a key strength lies in the wide-ranging analysis which considers different aspects of both airline and airport operations." Dr Anne Graham, University of Westminster, UK

"The changes taking place in the aviation industry in recent years have been posing critical problems for airlines, new and old, and for airports. For many airlines, survival depends on their ability to develop new business models to enable them to adapt to the changed environment. This book brings together a wealth of analytical and descriptive material on how airlines and airports are adapting their business models and moulding their strategies. It consists of a well integrated range of papers based on sound analytics and practical experience. As such, it constitutes an essential reference on management challenges in the aviation industry." Professor Peter Forsyth, Monash University, Australia

Published in association with Ashgate Publishing Ltd.
688 pages
c. EUR 120 / US$ 145 / £75
ISBN 0-7546-4567-3
Hardcover, Format 234 x 156 mm

Erscheinungsdatum: Erschienen November 2005 und lieferbar

• Read the review of this book in AERO 5/2006, p. 90 (PDF, in German)

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